Brand
2021Kanye is as Kanye Dondas
As part of the merchandise surrounding Kanye West’s listening party for his latest album, Donda, one item featured a design way too close for comfort in style to a design created by Infinity G8ds, a music and clothing brand that “promotes Unity, Faith, love, and a positive mindset”, and used in some of their merchandise. Normally this would be annoying on its own but Kanye actually met with Infinity G8ds’ founders and talked specifically about their mark, their design thinking, and product materials a couple of weeks before the listening party.
