Follow-Up: Mathaf, Arab Museum of Modern Art

Funny how things work out: On Friday of last week, same day as the Brand New Awards judging, we published the Mathaf identity design by Wolff Olins. I published it hesitantly because the images and explanations found online were very scarce, Clinton did a very good job in cobbling together a review based on that, so I went with it. Although Wolff Olins’ entry had arrived at the office earlier in the week I hadn’t had a chance to leaf through it. It was until Friday, when the judges were discussing it, that I was able to see the extent of the identity. When they selected it as Best of Show I was bummed that the post we had about it was not representative of the work. Now that the Mathaf identity has a brighter spotlight on it, I’m very pleased to be able to show some of th