It's a Mad, Mad, Madbird

Not brand-related but what a crazy story: How Ali Ayad tricked dozens of sales people and designers into working on commission (that never came) and without salary for a fake design agency whose work samples were ripped from other people’s portfolios, sales pitches copied from other firm’s decks, and employee profiles fabricated from stock photos and other real people until a couple of employees realized something was not right. It’s a long read but… wow.