Brand
2021Not so Xuper
Perhaps we post far too many collabs — they are fascinating, sorry! — and this one may not be quite a brand-on-brand collab but I guess Will.i.am is a brand on some level and he has collaborated with Honeywell to create a $299 smart mask: the, wait for it… Xupermask. Everything about this brand — from name to logo to the product itself — seems wrong.
Closest kin
Adobe’s New Brand Illustrations
Brand
Adobe’s New Brand Illustrations
It's a Mad, Mad, Madbird
Brand
It's a Mad, Mad, Madbird
The Year in Review, Part 10: The Best
Brand
The Year in Review, Part 10: The Best
A Brand Font for Kanye
Brand
A Brand Font for Kanye
Identity
&Walsh’s five logos for a new ad agency mimic organisms under the microscope