Brand
2012Pinch Provisions
Launched in 2004 as Ms. and Mrs. by a mother/daughter team, the newly named Pinch Provisions is a line of “premium emergency essentials,” personal care kits that, for example, feature in one single, small package hairspray, clear nail polish, nail polish remover, emery board, lip balm, earring backs, clear elastics, mending kit, safety pin, double-sided tape, stain remover, deodorant towelette, pain reliever, tampon, breath freshener, dental floss, and an adhesive bandage. The new name, identity, and package were done by New York, NY-based Beardwood. Image of the package and a slightly annoying video below (or after the jump).
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New Name, Logo, and Identity for Edgewell Personal Care by Beardwood&Co
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Brand
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Project
SuprOrdinary gives a small sandwich shop a big rebrand