Stanley Nails New Look

Established in 1857, Stanley is a well-known and popular product line of hand tools, power tools, and stuff-making accessories for consumer and industrial use. In 2010, Stanley and Black & Decker merged to form, well, Stanley Black & Decker and since then the Stanley brand has grown beyond tools into new industries like security, healthcare, infrastructure, and oilfield services. Looking to communicate the breadth of its offering and establish a unified brand, Stanley introduced last week a new logo and identity designed by Lippincott. Sample of old look. Not designed by Lippincott. Conversations with Stanley employees and customers around the world reinforced our belief that the brand positioning and its subsequent visual identity must signal the evolution of an agile, unified bra