New Logo and Identity for Resource by Executive

Established in 2000, Resource is a distributor of furniture with a curated line of transforming (literally, not metaphorically), space-saving, and complementary pieces to optimize any space through products like wall beds, expanding/contracting tables, and storage units, all sourced from European designers. With eight showrooms in North America (four in the U.S., three in Canada, and one in Mexico), Resource works directly with consumers, with interior designers and architects, and real estate developers and hospitality clients. Earlier this year, Resource introduced a new identity designed by Brooklyn, NY-, and Toronto, ON-based Executive. The resulting brand design sought to stay true to the nature of Resource’s transforming collection, with the identity including three marks suite