New Logo and Identity for Rippling done In-house

Established in 2016, Rippling is a software platform for businesses to manage employees’ human resource and IT needs. With customers that range from fast-growing tech startups to Midwestern manufacturing companies, San Francisco, CA-based Rippling competes in the market with more well-known payroll companies like Gusto and ADP and online benefits providers like Zenefits. The platform offers payroll; benefit management, including medical, dental, vision, 401K, and more; setting up employees cloud apps; and buying and managing employees’ devices, from laptops to monitors. Recently, Rippling introduced a new identity designed in-house. The goals of our brand evolution:– Become more mature and sophisticated, with a broader set of assets– Stand out meaningfully from the