Design Trends in the Alt Protein Industry

Writing for Green Queen, a “Sustainability and impact media platform advocating for social and environmental change in Asia”, Zoran Svetličić takes a look at the current design trends in the alternative protein industry. By examining “the design codes used by the top fifty B2C alt protein brands from across the plant-based, fermented and cultivated segments of the industry” they narrowed it down to three groups of codes — residual, dominant, and emerging — within which there are the different trends illustrated above. (Graphics by Shift.)