Intolerant Lactose

After a long legal scuffle that started in 2019, the UK’s Intellectual Property Office has finally declared that plant-based milk alternative, Oatly, can not use the phrase “Post Milk Generation”, for which it had filed a trademark application, which, in turn, was challenged by the trade association Dairy UK. (Somebody needs to sue Dairy UK for their logo!) The ruling has, to my understanding, caused some confusion on the internet as many news outlets are leading with the headline that Oatly can not use the word “milk” or call itself “Oat milk” at all. The ruling is specific to the phrase “Post Milk Generation” which, of course, sets the precedent that any time Oatly (or any other alt-milk brand) wants to use “milk” for marketing purposes they are most likely going to be reprimanded by Dai