Brand New Conference, Q&A with Christopher Simmons

Just like MTV’s the Real World it seems that for the Brand New Conference we like to fill in certain “stereotypes” and filling in the Little Guy (with a Mighty Sword) spot is Christopher Simmons, who runs MINE™, a small design firm on the outskirts of San Francisco. He is not just a great logo designer — his logo for Paradox has always brought a smile to my face — but also a great business person, design nerd and advocate, and has a nice entrepreneurial streak to him. Following is another one of our brief Q&As with this year’s speakers. Logo for Peachpit’s Visual QuickStart Guide Series. What can we expect from your talk? Christopher Simmons: Surveying the landscape of (very impressive) speakers I realize that my office (MINE™) is d