Brand New Conference, Q&A with Claudia Boggio & Alfredo Burga

One of the unexpected benefits of the Brand New Awards was being exposed to, literally, hundreds of designers and design firms whose work I wasn’t familiar with and few surprised me (and the judges) more than Infinito, a design and identity firm located in Lima, Peru. They took home three awards, including one of my favorite projects from the whole set of winners, for Punto Organico. So when we were coming up with the line-up for the Brand New Conference one of the things we wanted to do was to heed some feedback from last year’s conference: too many “usual suspects” and not enough new voices. With the BNAs as our newest recruiting tool we immediately turned to Infinito, a firm that was anything but a usual suspect and not only did they have great work but they woul