Brand New is Brand New

When we launched Brand New back in October 2006 I have to admit that I haphazardly put the blog together. I wanted to do it quick and painless, not knowing or assuming that it would become our flagship blog. 30 months, 420-plus posts and 25,000-plus comments later, it was time to give Brand New a relative taste of its own medicine and we decided to redesign it. Following are the improvements we made.Design Nothing major here. The layout is basically the same size and the elements remain constant. We ditched the bright blue in favor of black and gray, because it would sometimes compete with the logos. The Brand New logo is a little smaller. We have introduced the sans serif companion, Apex New, to the logo’s Apex Serif. Hierarchy We’ve made some visual adjustments to make the po