Subscription Model: One-year Anniversary

Exactly one year ago we announced that Brand New would be adopting a subscription model after 14 years of being free to read. The response was overwhelmingly positive during a time when the outlook for our business didn’t look too good and it was the jolt of energy and positivity that we needed at the time and that kept us going the next 364 days to, slowly but surely, make small improvements to Brand New to get it to a point where you ideally don’t have to question if the value is worth it or if the return on investment is satisfying. Hopefully it is, on both accounts. In the week leading up to the switch we had 1,934 subscriptions and the first week when the subscription kicked into effect we had 2,537 subscriptions. A few days later we reached 5,000. Fast-forward to today an