Subscription Model Update

It’s been exactly three months (plus one day) since we made the switch to subscription — can you believe it’s been that long?! — and I wanted to post an update, especially given that it is Thanksgiving week because, as corny as it may sound, we feel so grateful and thankful for the support and trust you have placed on Brand New. 1. Number of subscribers As of this writing we are at 12,500+ subscribers. That is a 5,000 increase from the last update we posted two months ago in September. Back then our expectation was that we would hit 10,000 by December but we reached that milestone much more quickly — 20 days after — and it took us by surprise. We had originally planned to do some kind of big woohoo here and on social media but it came and went so fast that we couldn’t get