Branding Nonprofits

Great article by Hyperakt’s Sruthi Sadhujan on the importance of nonprofits defining their own brand before the public and audience defines it for them. “If you don’t have a powerful story to tell about your work, the world will craft its own. If you don’t stake out a position that is meaningful to you, then your audience will conjure one themselves.” (Illustration by Merit Myers for Hyperakt.)