Bulgaria’s Everything-but-the-Kitchen-Sink Approach Sinks

I always have a hard time introducing destinations so let’s just go with a few, simple facts about Bulgaria: located in Southeastern Europe it is the continent’s 14th-largest country with more than 7 million habitants and, apropos to this review, welcomes more than 8 million tourists per year. Last week, the Bulgarian Ministry of Economy, Energy and Tourism introduced a new tourism logo designed by Sofia-based Publicis MARC Group that will begin to be used in September 2013. Update: This new logo system does NOT replace the painted rose logo. This is NOT a country brand (for which the painted rose logo is used) but a tourism brand — the challenge being “To create a globally competitive integrated brand system for the first time in the history of the Bulgarian travel