Burnett to the Ground

Parent company Publicis Groupe has announced it will unite two of its flagship companies, Publicis Worldwide and Leo Burnett, under one new name: Leo. Billed as a “creative constellation” the new company will have 15,000 employees in offices in 90 countries and has been “designed to drive exponential creativity in the age of AI for the world’s biggest global brands”. A 5-minute launch film, embedded in the comments below, goes further into the change.