Merger Leads to Extended Results

Two of the larger independent branding firms — Laga (formerly known as Lipson Alport Glass & Associates) and Desgrippes Gobé (sometimes known as d/g) — have merged to form Brandimage – Desgrippes Laga. Yes, that’s the full name. The new firm now counts with 300 employees across New York, Chicago, Cincinnati, Paris, Brussels, Tokyo, Seoul, Hong Kong and Shanghai. Leading the firm are Joël Desgrippes and Laga’s Jim Barrett, and there is no mention of what happened to Marc Gobé who was the more public face of d/g. Read on if you are ready for some press-releasing.According to Barrett, Brandimage was selected as the name of the new company because it represents what the agency ultimately provides to its clients. “Through our exclusive