New Logo and Identity for Reckitt by Conran Design Group

Established in 1999 as Reckitt Benckiser — shortened to RB in 2014 — with the merger of British company Reckitt & Colman and Dutch company Benckiser but with a history dating back to 1840 and 1823 respectively, Reckitt (as it has been renamed again) is a British multinational consumer goods company with a large portfolio of hygiene, health, and nutrition brands. Headquartered in Slough, England, with operations in 60 countries and counting with more than 43,000 employees, Reckitt’s brands, which are available in over 200 countries, include: Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, and Woolite, among others. Yesterday, Reckitt announced its new name and introdu