Carlsberg, Partying Like it’s 2015

First brewed in 1847, Carlsberg beer, a pilsner, is produced by Copenhagen-based Carlsberg Group, the fourth largest brewer in the world behind Anheuser-Busch InBev, SAB Miller, and Heineken… which is what brings us to today’s post. In an effort to double its profits by 2015, Carslberg is being repositioned to “help the brand unleash its full potential.” A new tag line, “That calls for a Carlsberg,” and new advertising will help push the new visual identity designed by San Francisco-based Office. One of five new ads featuring the new tagline “That calls for a Carlsberg”. You can see all of the new ads here. At the heart of this is a redefinition of its brand proposition — a proposition which celebrates Carlsberg’s heritage and va