Charge what the Market will Bear

Inaugurated last week in Los Angeles, CA, the Tesla Diner is a charging station, classic American diner, and drive-in experience all rolled up into one weird concoction, featuring “retro-futuristic design influences”, 80 V4 Supercharger stalls, 24/7 dining, two 66-foot LED megascreens for entertainment, and some of the food offerings come inside a cardboard Cybertruck. On opening day, people lined up for hours — will be interesting to see if the novelty wears off quickly or if, despite the newfound hatred for the Tesla brand, the establishment can stay in it for the long run.