Chrysler’s Sucker Punch

Trying to rebound from bankruptcy and the beating it has taken from non-American car brands, Chrysler, now owned in part by Fiat, is attempting to bring back some attitude to the industry as well as some much needed love to the city of Detroit. During this year’s Superbowl XLV, Chrysler ran a two-minute commercial featuring lovely shots of the city while local boy wonder, Eminem, drove a Chrysler 200 to the riff of his hit “Lose Yourself” culminating in him pointing at your face and stating “This is the Motor City; this is what we do.” The ad served to introduce the tagline, “Imported from Detroit,” which now has its own logo. Both the commercial and logo were created by Wieden + Kennedy. Chrysler has just launched a collection of “Imported f