Chuck E.’s Makeover

Established in 1977 with its first location in San Jose, CA, Chuck E. Cheese is a chain of restaurants aimed at kids — commonly for their hellish birthday parties — and offers “pizza, a salad bar, appetizers, desserts and a feature musical and comic entertainment by life-size, computer controlled robotic characters, family oriented games, rides, and arcade style activities.” Owned by CEC Entertainment, there are over 500 corporate-owned locations and 50 franchises in 48 states of the U.S. and seven other countries. As AP reports, Chuck E. Cheese has been having a rough year and is looking to boost sales. Chuck E. — the restaurant’s mascot since the beginning — to the rescue! Unveiled earlier this month, the rodent has gotten a drastic makeover, as