If Cheese Walls could Talk

Chuck E. Cheese — half hell and half arcade and family entertainment center with nearly 600 locations in 16 countries and in operation since 1977 — has recently launched Chuck’s Arcade, which has been “created for adults and lifelong fans who grew up surrounded by the electric glow of arcade screens, the symphony of digital soundtracks and the thrill of chasing high scores with friends long into the night” with ten locations across the United States. Aside from the nightmare-inducing terror of the mere thought of “Make it Chuck E. Cheese but for adults”, this is actually a fairly clever way to compete with Dave & Buster’s as all of the kids that grew up with Chuck E. Cheese are now entering middle age perhaps with a dash of crisis (source: I was born the same year as Chuck E. Che