Clariant

Established in 1995 as a spin off from the Swiss chemical company Sandoz, Clariant is a specialty chemical company providing products for use in consumer care products (shampoo, lotions, etc.), industrial applications, plastics and coatings, energy, and biotech. This week, Clariant introduced a new logo that is “characterized by clarity and concentration on what is essential.” A bit more here and a slightly annoying brand video, but with a good logo animation at the very end, below (or after the jump). Thanks to Michael Goliver for the tip.