New Logo and Identity for Pfizer by Team

Established in 1849, Pfizer is one of the largest biopharmaceutical companies in the world. Headquartered in New York, with offices around the globe, Pfizer’s research-based approach has a global portfolio that includes vaccines, hundreds of prescription medicines — like Zoloft, Lipitor, and Viagra among many others — as well as many consumer health care products like dietary supplements, pain management, and personal care. Certainly, Pfizer has probably never been as broadly-known and referenced as it is now, with its COVID-19 vaccine developed with BioNTech that became the first to be approved and deployed. With the world’s eyes on them, Pfizer introduced yesterday a new identity designed by Brooklyn, NY-based Team. Pfizer assigned Team to create a new identity to reflect the