New Logo and Identity for Bristol Myers Squibb by Siegel+Gale

(Est. 1887) “Bristol Myers Squibb is a global biopharmaceutical company focused on discovering, developing and delivering innovative medicines for patients with serious diseases. Our medicines are helping millions of patients around the world in disease areas such as oncology, cardiovascular, immunoscience, fibrosis and others. We have built a sustainable pipeline of potential therapies, and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient at the right time to achieve the best outcome.” Logo introduction (and animation at the end). Logo. Posters. Giant wrap in exhibit hall? Various, oddly-grouped applications. Instagram posts. Flag.