New Logo and Identity for PATH by Manual

Established in 1977 (originally as Program for Appropriate Technology in Health), PATH is a non-governmental organization that works to accelerate health equity around the world by bringing together public institutions, businesses, social enterprises, and investors to solve the world’s most pressing health challenges. With 1,600 employees working in more than 70 countries, PATH develops and scales health solutions like vaccines, drugs, devices, and diagnostics, to strengthen and improve health systems worldwide. This past July, PATH introduced a new website designed by Portland, OR-based Instrument (that also worked on the brand strategy) and new identity designed by San Francisco, CA-based Manual. In the Summer of 2017, PATH engaged Manual to overhaul their brand image. The challeng