CVRD Drills Down To Vale

With the recent acquisition of Candian company Inco, CVRD (Companhia Vale do Rio Doce) has become the world’s second largest mining company, named Vale — even if, colloquially, it was already referred to as such to shorten the mouthful. While the legal name stays the same, this name change is more of a pruning of the original name — leaving us with the portuguese word for valley. And of course with a new name comes a new logo.By promoting its positioning and values — the quality of its products, ethics and social and environmental responsibility, the effort to contribute for the development of employees and the communities where it acts as well as the commitment to sustainable development — the company intends to differentiate itself in the mining market. The