Designer Fog

Since we covered Creative Week New York last month I figured it would only be fair to feature a parallel of it from the West Coast. First celebrated in 2006, San Francisco Design Week (SFDW) is organized by the San Francisco chapter of AIGA partnering with the local chapters of the American Institute of Architects (AIA), the Industrial Designers Society of America (IDSA), the Interaction Design Association (IxDA), and the Society for Environmental Graphic Design (SEGD) and it features open studio tours, exhibitions, and talks starting next Monday, June 13. The identity for SFDW has been designed by SALT Branding.The new identity focuses not on the usual San Francisco monuments (let’s face it, the bridge and cable cars have been done to death), but rather one that, like design, affect