Do not Check Out Checkout.com

I rarely post advertising campaigns — usually too gimmicky, too annoying, too trying-to-be-clever, too-Cannes-Lions-bait-y — but this one by Thingy & Thingy for Checkout.com, a global financial technology company that provides online payment processing services for retailers like Adidas, ASOS, Deliveroo, and more, caught my attention for its self-deprecation and acknowledgment that it has no place campaigning for itself because the point of its service is that you don’t even know they are there.