Do or Dye

Frito-Lay, a division of PepsiCo, is launching a new line of two of their most popular brands — Doritos and Cheetos — under the moniker of “Simply NKD” (as in naked) that strips away dyes and artificial flavors, which leaves behind some slightly pale-looking puffs and chips but that, in theory, still pack the same flavor. These white-clad variations will roll out later this month. Not gonna lie, these bags are kinda hot… Flamin’ Hot even.