New Logo and Packaging for Topo Chico by Interbrand

First sold in 1895, Topo Chico (USA site here) is a brand of sparkling mineral water sourced and bottled in Monterrey, Mexico. Sold only regionally in Northern Mexico through the 1980s, Topo Chico was introduced to all of Mexico in the early 1980s and exported to the U.S. in 1987. For some reason, Topo Chico is huge in Austin, TX — I had never heard of it before coming here. Now, the fizzy beverage is readying itself for even bigger expansion and has introduced a new logo and packaging designed by the Mexico City office of Interbrand. Logo detail. Logo construction. I will be first to admit that snow on typography is one of the most endearing things in the world. You can put snow on Helvetica and I’ll like it. The old logo had a very authentic vernacular charm. You could pictur