New Logo and Packaging for Fruna by Brandlab

Although I can’t get official dates or origin of production, there is not much science needed to this one: Fruna is a line of chewable candy in Peru currently sold by Ambrosoli, an Italian confectioner that came to Peru in the 1960s. During the 1980s, though, it was sold by D’Onofrio and at some point Fruna was related to Sugus, the same product sold in other parts of the world, like Spain and Mexico. Anyway… recently, Fruna introduced new logo and packaging designed by Lima, Peru-based Brandlab. Fruna had its best time in the 80’s as a result of a series of ad campaigns with a highly sticky jingle: The ‘Frunacatoinga‘, which was based on the main feature of the product, its taffy texture.‘Frunacatoinga’ is rebound and jump. This was the insp