New Logo and Packaging for Pucko by IW Agency

(Est. 1951) Pucko is a classic Swedish drink made from milk, sugar, and chocolate. “It all started when Anker Pallesen, a Danish guy with vision (and probably pretty good taste), created magic in the kitchen with just three ingredients. Since then, we’ve been using the simple, but insanely effective recipe: milk, cocoa and sugar, which together create real, creamy Pucko chocolate milk. The milk is delivered fresh straight from the farm, the sugar comes from either Denmark or Germany, and the cocoa is the best Rainforest Alliance-certified cocoa from West Africa.” Logo. Typography. Customized version of Sixten. Packaging, before and after. Packaging. Various things. Pucko, then. Pucko, now. (Courtesy of The Barn, Arla Foods.) Identity introduction video.