Episode VII: Return of the Double-Ds

Update July 8, 2008: Roberto Landazuri, Corporate Archivist for Dolby was kind enough to contact us and provide some corrections and further insights into the background information we received about this logo from Turner Duckworth. Landazuri noted that the original logo was created in 1967 or 1968 by the graphic design partner of a two-man advertising shop in Surrey. The designer is quoted as saying “[Dr. Dolby] explained in simple terms that sounds were directed down a funnel and emerged from an inverted funnel as a cleaner, clearer sound. It was then that the initial idea of the Double ‘D’ came to me, thus making two double funnels. I returned to my studio and finally submitted three designs on my original idea. He immediately chose my first idea, saying ‘That sa