Essar gets a B+
Understanding the scope of global conglomerates sometimes escapes me, so allow me to copy-and-paste: “Essar [Group] is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports and Logistics, and Construction. Essar Global employs over 40,000 people across offices in Asia, Africa, Europe and the Americas.” Got it? They are big. And it’s corporate identity work like this that really gets me going.Not because it’s groundbreaking or necessarily the best design, but because it shows how it’s possible to evolve a brand without throwing all the equity overboard and still manage to infuse something new. Sometimes briefs call for complete redesigns and that&#