European + Organic = Euro-Leaf

In April of last year, the European Commission’s Directorate-General for Agriculture and Rural Development announced a competition — open only to design and art students from the 27 EU Member States — that “[Offers] a prize that money just can’t buy” according to the press release, “The winning logo will be introduced as the official logo for organic products throughout the European Union in July 2010.” In charge of filtering the first round of submissions was a panel of judges that included a combination of designers like Erik Spiekermann, Riitta Brusila-Räsänen, Szymon Skrzypczak, and Elisabeth Mercier, and non-designers from the organic industry like Urs Niggli and Tom Václavík, all of them overseen by Rob Vermeulen