Excedrin, Cause for More Headaches?

Pain relief comes in many different antidotes. Sometimes pills, maybe music, or even a nap. For designers, it occurs when we see a nice redesign of a tried and true brand. Unfortunately this isn’t the case for the redesign of the headache medicine, Excedrin — a pain reliever that has been around since the 1960s and just underwent a package makeover. The new color palette is toned down from the disjointed colors of the old. It is much easier to choose which product you need at first glance now that the design highlights the product name. There is also a tag line change from “The Headache Medicine” to “The pain stops. You don’t”. The entire Excedrin product line. My initial reaction to the packaging is it’s nice, but bland. The swooshes just se