Extensis goes Extended

Established in 1993, Extensis is a developer of software and services for creative professionals and workgroups. Best known for their font management application Suitcase, Extensis also offers a web font delivery platform (WebINK) and develops a digital asset management tool. In March, Extensis began rolling out a new identity internally designed in collaboration by Portland, OR-based Owen Jones & Partners and Hood River, OR-based Blue Collar. Additional typographic help came from Extensis’ own Thomas Phinney, Senior Product Manager, Fonts & Typography.A custom piece of lettering makes up the “e” mark, and gives the brand personality and playfulness. The logotype was also customized, with some help from Thomas Phinney at Extensis, beginning with the Adelle typefac