Extreme Makeover: Chimp Edition

In 2001, Ben Chestnut, co-founder of the e-mail marketing service MailChimp, designed their application’s logo in a bit of a rush… and in Macromedia Fireworks. The result is actually quite commendable for having been done in a web image-editing application, but unless this was a weird version of design Fear Factor I would never ever venture to design a logo in Fireworks — as Ben explains in this really great brandtrospecive (branding + introspective), his file was anything but expandable, nor fit to print. Working with HicksDesign, designers of the Firefox logo, MailChimp is about to deploy a new monkey on its application and web site.I highly encourage visiting (and reading) the link to Ben’s full explanation of the redesign, as it’s rare to get such a compl