Eye Candy, Literally

The Grand America is a luxury hotel in Salt Lake City, UT. With 775 rooms, the 24-story hotel is one of the select few to earn the title of AAA Five Diamond Hotel. Apart from fancy rooms with “Murano crystal chandeliers, handcrafted Richelieu furniture, English wool carpets, Carrera Italian marble, and the finest fabrics,” the hotel features a handful of high-end stores, including the brand new JouJou: A Curious Boutique for Toys and Treats. Local firm Struck was in charge of developing this whole new little world.Struck was delighted to rebrand The Grand America Hotel’s toy store, we completely embraced the challenge of bringing the environment to life. It’s a realm where imagination takes flight — in the playful form of fire-breathing dragons, elusive fairie