Eye Hear You

With 14.4 million customers, Time Warner Cable (TWC) is the second largest cable provider in the U.S., trailing category leader Comcast. (A funny fact, as I’ve never met anyone subscribed to Comcast). Originally part of Time Warner — the resulting 1989 merger of Time Inc. and Warner Communications — TWC spun off as its own company in 2009. Earlier this month, TWC introduced a revitalized identity designed by The Brand Union.Many technology companies talk about what innovation does rather than what the innovation does “for you.” Time Warner Cable designs their suite of products with one purpose in mind — to help consumers feel more in control of their experiences and make their lives simpler and easier.The new brand identity system, starting with the logo