Fits like a G(love)

Just when you thought you had heard the last of Gap, we bring you… more Gap! Except that this is a little more uplifting than last week’s meltdown. If we take it from the top, boiling it down to product lines, there is Gap. Then there is Gap Women. In there is GapBody. Now, recently launched, is the GapBody Fit collection, a new range of women’s premium athletic clothing. Battling for consideration against larger branding and design firms the small, San Francisco-based Manual won the job. (You might remember them from the Slice identity.)Despite the fact that Gap doesn’t tend to brand their garments with logos, it was important that a product in the activewear segment be branded with a distinct mark (.ie. competing with the likes of Nike Women and Lululemon). [&hel