Gimme an "m," now Gimme an "m," now …

From very modest beginnings in 1902 by Edwin Thomas Meredith with the publication of Successful Farming, Meredith Corporation is now the “leading media and marketing company serving American women” with more than 20 subscription magazines — like Ready Made, Better Homes and Gardens, Fitness, and (my favorite) Wood — as well as 12 local broadcast stations from Atlanta, GA to Portland, OR across Fox, NBC and CBS, plus a booming marketing and strategy consulting business that takes advantage of all these channels. (How awesome and convenient that the founder’s last name is the first name of a woman? You can’t really ask for a better twist). With an absurd, old logo the need for a new identity is pretty obvious. To help visualize its evolution, Meredith is i