Flat goes the NET

Brazilian NET is the biggest cable based multi services company in Latin America, providing cable TV service to more than 3 million customers and broadband internet to more than 2.5 million. Controlled by media giant Globo (the 3rd biggest privately owned broadcaster in the world, after CBS and NBC and whose logo was previously reviewed on Brand New), NET began as a cable TV provider in 1991, to later offer also internet access and VoIP services. Recently, a new NET logo was released, with almost no noise about it — perhaps a symptom of the overall neglect that logo design is still treated with in Brazil.In an attempt to make the logo more contemporary, the internal team that took the job seems to have gone for the general “contemporize” formula: they maintained the overa