Flight Insurance

Based in Colombia and with a presence there dating back to 1944, Suramericana is an insurance company that is part of one of the larger financial groups in Latin America, Grupo de Inversiones Suramericana. They recently underwent a much needed overhaul of their corporate and consumer-facing identity developed by New York-based Marqas, a branding firm focusing on the Latin American market. One of the biggest brand changes is the formal introduction of the shortened Sura as the consumer-facing name while maintaining Suramericana as the corporate moniker. The old logo felt a little oppressive with its eagle looming over its customers; the typography was actually pretty interesting and memorable if perhaps too Art Deco for today’s identity landscape; the flat swoosh was just boring and t