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Offering televisions (conventional, flat and LCD), washing machines, air-conditioners, refrigerators, audio products, home theatre systems and microwave ovens, produced through eighteen manufacturing facilities globally, India-based Videocon is one of the largest consumer products in its country and has its aim on global expansion. This past July Videcon unveiled its new identity in San Francisco with the help of Bollywood star Shah Rukh Khan.While the venue chosen stands testament to the current reach and also the future ambitions of Videocon’s large Consumer Durables division, brand ambassador Shah Rukh Khan embodies the very spirit of the new, hardworking and youthful Global Indian — aware, in sync and winning recognition and accolades across the world today.Speaking on the