Follow-up: Long John Silver’s

From my introduction in February 2011, when this logo last changed: “First opened in 1969 in Louisville, KY, Long John Silver’s (LJS) is a QSR (Quick Service Restaurant) seafood chain with over 1,100 locations worldwide, but mostly in the U.S. Privately owned until 1998, LJS is currently part of Yum! Brands, who also own KFC, Taco Bell, and Pizza Hut.” What has changed since then is that LJS Partners LLC purchased the chain from Yum! Brands earlier this year. And back in September LJS introduced a new logo, more familiar with that they had originally, as well as a new tagline, “That’s What I Like”, that replaces “We Speak Fish”. No press release or design credit given. TV ad, with new and old logos in play at the same time. Clearly, someone t